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Brand Guidelines

Rebalance Physiotherapy Brand Kit

Logo usage, colour palette, typography, voice and visual identity standards for Rebalance Physiotherapy Clinic — Whitefield, Bangalore.

Our Logo

The Rebalance Physiotherapy logo is the primary identifier of our brand. Use the appropriate version for the background and always preserve clear space around it.

Rebalance Physiotherapy logo on white background
Primary · White Background
Rebalance Physiotherapy logo on dark background
Reverse · Dark Background
Rebalance Physiotherapy logo on brand blue background
Reverse · Brand Blue

Colour Palette

Our colour palette is calm, clinical and trustworthy. Primary brand blue is used for calls-to-action and emphasis. Dark navy is used for headings, soft greys for body text, and soft-blue surfaces for cards and section backgrounds.

#1A76D1

Primary Blue

HEX #1A76D1
RGB 26, 118, 209
CMYK 88, 44, 0, 18
Buttons, links, primary calls-to-action, accents.
#0E5AA7

Brand Blue Dark

HEX #0E5AA7
RGB 14, 90, 167
CMYK 92, 46, 0, 35
Gradient end-stop, hover states, deeper emphasis.
#14294A

Heading Navy

HEX #14294A
RGB 20, 41, 74
CMYK 73, 45, 0, 71
H1, H2 headings, primary text on light backgrounds.
#5A6473

Body Grey

HEX #5A6473
RGB 90, 100, 115
CMYK 22, 13, 0, 55
Body paragraphs, descriptions, neutral text.
#E8F2FC

Soft Blue

HEX #E8F2FC
RGB 232, 242, 252
CMYK 8, 4, 0, 1
Card backgrounds, icon containers, soft surfaces.
#F0F7FF

Highlight Surface

HEX #F0F7FF
RGB 240, 247, 255
CMYK 6, 3, 0, 0
Related-services chip background, panel surfaces.
#F9FAFB

Neutral Surface

HEX #F9FAFB
RGB 249, 250, 251
CMYK 1, 0, 0, 2
Sidebar cards, "you may also like" blocks.
#FFFFFF

White

HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Card backgrounds, page background, reverse logo surface.

Typography

Our typeface is Poppins, a geometric sans-serif that reads clearly across digital and print. Use weight rather than colour for emphasis whenever possible.

Primary Typeface
Poppins

Poppins is a geometric sans-serif typeface designed by Indian Type Foundry. Available on Google Fonts. Use weights 300, 400, 500, 600, 700 and 800 for the full visual hierarchy.

Light · 300 Regular · 400 Medium · 500 Semi-Bold · 600 Bold · 700 Extra-Bold · 800
Light 300
The quick brown fox jumps over the lazy dog
Regular 400
The quick brown fox jumps over the lazy dog
Medium 500
The quick brown fox jumps over the lazy dog
Semi-Bold 600
The quick brown fox jumps over the lazy dog
Bold 700
The quick brown fox jumps over the lazy dog
Extra-Bold 800
The quick brown fox jumps over the lazy dog

Voice & Tone

Rebalance speaks like a trusted clinical expert who respects the patient's time and intelligence. Clear, calm, evidence-based and warm — never sales-driven, never alarmist.

Do

Be precise and evidence-based. Use UK English ("physiotherapy", "mobilisation"). Reference real techniques and conditions. Lead with what the patient gains, not what we sell. Cite a study when claiming a number.

Don't

No "best in Bangalore" superlatives without proof. No unverified medical efficacy claims ("100% cure", "20% faster"). No third-party brand names ("Manipal Hospital", "Columbia Asia"). No fake testimonials.

Do

Be local and specific. Reference real places: Whitefield, AECS Layout, Brookefield, ITPL, Hope Farm, Marathahalli, Kadugodi, Varthur, Kundalahalli. Patients trust hyper-specific.

Don't

No keyword stuffing. No five repetitions of the same phrase to chase rankings. No generic stock filler that could be on any clinic's website. No pressure tactics.

Brand Essentials

A quick-reference card for designers, partners and content creators working with the Rebalance brand.

Brand Identity

NameRebalance Physiotherapy Clinic
Short nameReBalance
FounderDr. Vaishnavi Tammewar
FoundedJune 2023
IndustryHealthcare · Physiotherapy
TaglineExpert Physiotherapy For Better Movement & Recovery
LocationWhitefield, Bangalore, India
Websiterebalancephysio.in

Quick Reference

Primary colour#1A76D1
Dark accent#0E5AA7
Heading#14294A
Body text#5A6473
Soft surface#E8F2FC
Primary fontPoppins
Font weights300, 400, 500, 600, 700, 800
Phone+91 7721099005

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